MHA named most trusted charity

MHA has been named the most trusted charity in the UK in 2014 by Third Sector’s Charity Brand Index.

According to the findings, MHA scored 85% among respondents when questioned for trustworthiness – the highest out of all 150 charities named in the index.

The Charity Brand Index is compiled in partnership with market research firm Harris Interactive and based on an online survey of over 4,000 people in the UK.

Anna Marshall-Day, Director of People Development, said, “Since our inception over 70 years ago, we have always sought to provide the best possible care and support for older people, nurturing spiritual and physical well-being.

“Trust is an absolutely crucial element of caring for vulnerable older people and their loved ones. It reflects the values of MHA.

“To be deemed the most trusted charity in the UK is a great honour, and testament to the dedication and hard work of our 7,000 staff members and 4,000 volunteers. We will continue to strive to be the best that we can be in every aspect of our care and support to 16,000 older people nationwide.”